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Is Your E-commerce Ready for Black Friday & Cyber Monday? Let’s Check!
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As the holiday season approaches, e-commerce businesses eagerly prepare for one of the most significant shopping events of the year â Black Friday. Shoppers are poised to flood online stores in search of deals and discounts, making it essential for e-commerce websites and applications to function flawlessly.
To ensure a successful Black Friday & Cyber Monday season and beyond, rigorous e-commerce software testing is paramount. We asked our QA specialists what are the top areas to check before Black Friday to make the big sale season as smooth as possible without spending much time and resources on testing.
Make sure you save this list and keep it to be prepared for this and next sales season.
Key Areas to Test Before Black Friday
Testing e-commerce software before Black Friday requires a comprehensive approach to ensure a seamless shopping experience for customers during the busiest shopping event of the year.
In QATestLab, a project manager is assigned to each client, guiding the teams during the test planning process. This includes determining what aspects of an app or website to test, which testing methodology is best suited, and which testing devices or configurations are most relevant for the campaign.
In preparation for the holiday season, we test e-commerce software in the following key areas.
Usability Testing
Usability testing allows teams to identify defects that may prevent customers of your e-commerce website from using it effectively and getting the desired results. Such issues may include confusing navigation, inconsistent logic, unclear instructions, slow loading speed, broken links, etc.
To verify that your online store meets user expectations, our team follows two approaches for usability testing: qualitative methodology to detect bugs in product design and quantitative testing to check the consequences of changes and product redesign.
Easy browsing, user-friendly navigation, and a handy catalog â all of these help cut down the time to figure out how the app works and increase the customer convention rate by 200%.
Comprehensive usability testing helps to analyze user behavior, experience, flow, and navigation, as well as assess the usability of features and overall user satisfaction. It is a crucial stage of QA activities that leads to creating a profitable e-commerce site.
Read more: Donât Lose Sales: The Importance of User-Friendly and Accessible Design for an Online Store
Performance Testing
Performance testing is undoubtedly the most critical aspect of e-commerce testing. It involves assessing how well your website or application performs under heavy traffic. This includes the following checks:
Load Testing
With higher traffic on Black Friday, it is essential to test your siteâs and appâs ability to handle a higher level of traffic. Using your existing traffic data, we establish a baseline for a load test to assess how much traffic can be handled before the platformâs performance declines and/or crashes.
During load testing, we simulate high levels of traffic to ensure your system can handle the increased load without slowing down or breaking.
Stress Testing
Stress tests can identify bottlenecks and predict measures to prepare for extraordinary events in a short amount of time. Through a preliminary analysis of your online shop, our testers will create a suitable load to stress your system as realistically as possible.
In this way, you will be able to actually simulate, hour by hour, what happens during Black Friday and analyze the behavior of all system components by acting jointly with the monitoring already available to you.
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